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In this paper, Fredrick C. Harris lauds many of the goals of My Brother's Keeper, a White House initiative whose purpose is to combat the difficult social conditions facing minority boys and young men in the United States, while also suggesting that it may fall short of its goals given its misplaced emphasis on character building. Human capital development and behavior-altering strategies will not succeed, Harris argues, unless policies are put in place which will dismantle the marginalization of poor and working-class minority youth. In fact, says Harris, much of rhetoric about personal responsibility -- touted by President Obama at events including the unveiling of the My Brother's Keeper initiative -- does not match reality and only reinforces existing stereotypes about black men, particularly as fathers.